Brief: To promote Scotch Titanium Kitchen Scissors by 3M
The client wanted a display that will grab customer’s attention, and help them make a decision to purchase the scissors.
This freestanding pallet incorporating product advertisement with reasons to buy on the upper parts, and combined with products shelving on the lower half, for customer convenience. The “Free Chicken” promotion is on a removable ‘popper’/wobbler.
The bigger than life 3D looking roast chicken and scissors, made from multiple layer of foam boards, works wonderfully to catch customer’s eye, while the prominent branding makes it instantly recognizable of the product being sold. Cubes stacked on the side showcasing the scissors quality points.
Layout & structure design, finish art
An attention grabbing freestanding display that promote brand awareness. Utilising poppers and semi-rounded pvc giant bottle.